For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
? Market your webinars through social media:
? Send an email:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
While evaluating your webinar strategies, make sure that you take a fresh look at your approach for your webinar, and compare it with your old assumptions to ensure that you are going in the right direction, and it is advantageous to your webinar.
How to get traffic towards your webinar
? When to go for on-demand presentations:
? Marketing Automation to Reactivate Old Leads:
? Create a landing page:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
? Set registration and attendee goals:
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Show a short video:
How to generate leads with a webinar
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
? Have an attractive and efficient topic:
How to take advantage of remarketing of your webinar
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Webinar marketing with social media
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
For affiliate marketers, webinars provide a safe, effective, and incredibly valuable way to generate highly targeted traffic. Recorded webinars are a
? Send a Thank you email after registration:
? Nurture your leads:
? Start on time and end on time: