Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
How to generate leads with a webinar
? Host a live webinar during product launch:
? Spread the word by blogging:
? Send follow up emails:
Webinar marketing with social media
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Increase Conversion Rates:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Send an email:
? Show a short video:
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
? Drive campaigns to generate more referrals:
? Use the right tools and equipment: