Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
? Conduct a live Q&A session:
? Promote your webinar:
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.