start on time. Itís equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Use marketing techniques to increase sales:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
? Promote your webinar:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Nurture your leads:
Things you need to know before hosting a webinar
? Offer something to attract your customers:
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
? Create an informational landing page:
? Create an agenda and stick with it: