Facebook:
While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.

? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.

? Develop great content:

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