Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
How to take advantage of remarketing of your webinar

LinkedIn:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
The tips above help easily market your webinar through various social media platforms.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.

? Use Webinar tools:
Things you need to know before hosting a webinar
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, itís the place from where you get direct traffic and a visitorís complete information via a lead generation form.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
? Focus on your CTA:
? Schedule your webinar properly:
This analysis helps gett the list of qualified leads, which in turns helps gain information about these leads. It helps in lead nurturing.
? Increase the impact of your webinar content after the event:

? Use marketing techniques to increase sales:

? Offer something to attract your customers:
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
? Brand Awareness:
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
Twitter:

Remarketing enables marketers to reconnect with webinar visitors and helps retarget your leads. Retargeting your webinar can increase your engagement and help you improve your advertising ROI. If used efficiently, remarketing is a marketer's most powerful tool. Remarketing of your webinar will help regain your previous webinar visitors. The following are a few advantages that are available due to the remarketing of your webinar.


People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
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