? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
How to re-examine your webinar strategy
? Develop great content:
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