There are many strategies you can follow to generate leads with a webinar:
? Use Webinar tools:
If you don’t have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Offer something to attract your customers:
? Don’t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.

? Get sponsors:

Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.

Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
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