Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
? Reduce loss:
People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
How to get traffic towards your webinar
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
? Create a landing page:
? Why you should use a webinar:
Content is the reason people register and attend your webinar, so without great content, either wonít get people to show up or you wonít get them to come back. Carefully select your topic/title/speaker based on your target audienceís interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educationalónot ďsalesyĒóso be sure that you create content that your audience finds helpful and valuable.