Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
There are many strategies you can follow to generate leads with a webinar:

? When to go for on-demand presentations:


To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
There are millions of searches made every day about webinars, and all are different from each other. Now, itís your turn to finalize a topic that will be searched for greatly on the internet to increase the chances of a successful webinar.

If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.


? Send reminder mails:
? Take advantage of webinar handouts:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.
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