Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Use Webinar tools:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
? Have an attractive and efficient topic:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
How to re-examine your webinar strategy
Look at the things you should consider before organizing a webinar:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Drive campaigns to generate more referrals:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.