Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? Schedule your webinar properly:
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Audience demand new, engaging, high quality content. It’s important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don’t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.