Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Create a compelling invitation:
? Email to your subscriberís list:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.