Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Get sponsors:
How to take advantage of remarketing of your webinar

To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.

? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.


To enhance remarketing efforts, you can target your audience according to their interest and demographics. It also helps get better rates of conversion by targeting the correct audience. It allows the host to create a list of leads and reach them at any time.
If there is no need for a live event, you can use on-demand presentations for various big webinar concerns. One of the advantages is that it provides ease of content creation for subject matter experts, becaues they can record their portion online video at their convenience.

Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? Why you should use a webinar:

To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Webinar is the simplest method to establish relationships, but donít forget to inform your clients about your proposals and production, so they can make a better decision. Webinars offer you a way to spread awareness of your organizationís upcoming and previously launched product and services.

? Generate new leads:


? Educate your clients about your product:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
There are millions of searches made every day about webinars, and all are different from each other. Now, itís your turn to finalize a topic that will be searched for greatly on the internet to increase the chances of a successful webinar.

If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? Offer something to attract your customers:
? Renew and improve webinar techniques:
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Tips to make your webinar more successful
×