The tips above help easily market your webinar through various social media platforms.
How to re-examine your webinar strategy
? Create a compelling invitation:
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
? Increase the impact of your webinar content after the event:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
? Create a landing page:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.