The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.
? Show a short video:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Everything has been done, now you need to make an operative landing page to hold your prospects. Keep it simple, so more people can sign up for your webinar.
? Why you should use a webinar:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Content is the reason people register and attend your webinar, so without great content, either wonít get people to show up or you wonít get them to come back. Carefully select your topic/title/speaker based on your target audienceís interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educationalónot ďsalesyĒóso be sure that you create content that your audience finds helpful and valuable.