? Marketing of affiliate products:
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
How to take advantage of remarketing of your webinar
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
How to generate leads with a webinar
? Q&A sessions:
? Increase the impact of your webinar content after the event:
Use mobile technology for your webinar, so your audience doesn’t have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
There are many strategies you can follow to generate leads with a webinar:
? Have an attractive and efficient topic:
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.