To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
? Conduct polls to gain instant reviews:
? Conduct a live Q&A session:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Offer something special:
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.
? Use Webinar tools:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.