Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.

LinkedIn:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Tips to make your webinar more successful
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