Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Use the right tools and equipment:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
? Choose a relevant topic: