and think. Is this that easy to conduct webinar? Actually, no. Webinars take a lot more than what it looks. To make a successful webinar, you need to put in lots of efforts and strategies.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Webinar marketing with social media
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? Set registration and attendee goals:
This analysis helps gett the list of qualified leads, which in turns helps gain information about these leads. It helps in lead nurturing.
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then it’s a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Market your webinars through social media:
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
How to get traffic towards your webinar
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
The tips above help easily market your webinar through various social media platforms.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.