Facebook:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
There are many strategies you can follow to generate leads with a webinar:
? Create an informational landing page:

When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the


Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.

Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.


? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? Select the appropriate day and time for hosting a webinar:

The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.

Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
? Get sponsors:

This analysis helps gett the list of qualified leads, which in turns helps gain information about these leads. It helps in lead nurturing.
? Make an email list:
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.

Facebook:
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
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