? Generate new leads:
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
? Offer something to attract your customers:

? Customer engagement tool:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.

? Spread the word by blogging:
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
? Take advantage of webinar handouts:
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.

Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
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